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FROM THE CANALS AND COASTLINES OF HAITI WE TRANSFORM PLASTIC INTO SUSTAINABLE AND SOCIALLY CONSCIOUS EYEWEAR.

WE PLEDGE TO REMOVE ONE POUND OF PLASTIC FOR EVERY ONE PAIR OF SUNGLASSES WE SELL. WE CALL THIS OUR ONE TO ONE PLEDGE.

LET'S END PLASTIC WASTE

and Sea Plastic Differently®.

Norton Point is about making a difference and you're invited to join us. We're a brand born on the beach and dedicated to creating innovative solutions to stop plastic pollution from harming the ocean and environment. Recycled ocean plastics offer a tremendous opportunity to educate the world around the issue, and also drive innovation in consumer products. We have proven that using recycled ocean plastics is possible.

Our innovations in molding techniques developed the first line of eyewear made from recovered high-density-polyethylene (HDPE) ocean plastics. HDPE is a consumer plastic used in millions of products around the world and is one of the most common plastics you will find today in the ocean. For every product we sell we have committed to remove one pound of plastic from the ocean.

The PROBLEM

Each year 8 Million Metric Tons of plastic enters the world's oceans, drastically altering the delicate balance for marine life. Over 80% of this ocean plastic originates from land based sources.

If nothing is done to combat the flow of ocean plastics into waterways and the sea by 2050 there will be more plastics in the ocean than fish. We can't let this happen!

Think we have time to sit this out? No way! Plastics take upwards of 400+ years to decompose and the current flow of plastic into the ocean will compound rapidly.

Why is this happening? Well 95% of Plastic ( bottles, containers, straws, etc. ) are used just once. Even crazier, the plastic we throw out every year is worth over $80 Billion. It's time we Sea Plastic Differently™.

THE PROCESS

Getting started was no easy task. The process of sourcing ocean plastics is a complex and fragmented endeavour that was remarkably challenging. Our first collection taught us a lot and it also led us to leverage the supply chain capabilities of our partner Oceanworks®. Today, our new collections can be quickly developed and manufactured without many of the complications faced in 2016. Thankfully at our humble beginnings we were able to find partners who were willing to take a risk on our dream and help us figure out how to make sunglasses from recovered ocean plastic. The rest is history.


Norton Point® is a great example of how ocean plastics can be reimagined into high quality products. Through innovation, creativity and a passion for creating solutions to plastic pollution, Norton Point has shown the business community what is truly possible. We're proud to have Norton Point in the Oceanworks® family.

Rob Ianelli

Founder, Oceanworks, Inc.

OUR PARTNERS

Putting a dent in ocean plastic isn’t something that can be done alone. It’s a complicated global problem with many moving parts. That’s why we are excited to have a number of meaningful partnerships with various non-profits, like-minded companies and NGO's around the world who are passionately championing the fight against ocean plastics.

Oceanworks
Learn more about Oceanworks, the global marketplace for ocean plastic materials and products »

Warner Babcock Institute