Norton Point has always been about freedom.

For those who lucky enough to grow up experiencing Martha’s Vineyard, the drive out across the sand to the barrier beach between Katama Bay and the Atlantic felt like crossing into another world. The pavement disappeared, the air smelled of salt and beach grass, and the only plan for the day was the tide.

Those moments had a way of sticking with you.

Years later, the discovery of a weathered 1974 Toyota FJ40 Land Cruiser—a vehicle that felt perfectly at home on the sand—sparked an idea. What began as an appreciation for classic machines built with purpose evolved into something more: a chance to create a brand that captured the spirit of those early beach days we all call upon.

Norton Point is an ode to that time.

To the freedom of being a kid on the beach.
To vehicles and boats built to last.
To the salt air, shifting tides, and the feeling that the day might take you anywhere.

Because some places stay with you.

Our products are inspired by the traditions of coastal exploration—simple, durable, and designed for life near the water. Whether you’re driving out on the sand at sunrise, casting a line at dusk, or just chasing the feeling of those endless summer days, Norton Point exists to carry that spirit forward.

And some memories deserve to be worn.